Make them look like movie stars, then we can pretend it's natural
Women aren't the only victims of the beautiful stigma -- the marketing of what a man should be, or should want to be. I think men have the same, though very different, issues. We want to be more muscular. More athletic. Be taller. More rugged. Have sexual prowess. The ominous pressure for men and women to conform to the images we're bombarded with day after day after day -- none of which are authentic or true, ones that altered so there isn't a spot of imperfection. Ideals no one should or could live up to.
