About

The double standards states: Girls who sleep around are called whores while guys who do the same are called heroes.

We, as a society, have allowed prejudice, double standards, and stereotypes to dictate how we live our lives. We realize how flawed these culturally ingrained beliefs are, and yet we do nothing.

Now there is the opportunity to change that.

At the core of this brand lies a message; one that speaks to the revolutionaries -- those who understand that for a change to be made, it must start within ourselves.

We challenge you to overcome judgment -- both in how you judge others as well as how you allow yourself to be judged.

We are the brand that dares to see through these judgments and dares you to do the same. We understand that behind these judgments lie separate, unique individuals who deserve the freedom of self expression without the fear of being judged.

We are the brave, the rebels, and the visionaries. We are the ones who know a change must be made. And we are the ones who can make a difference.

Together, we are Whores and Heroes.

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