Thought & Theory

Formula for Change

Established Sep 2006

Jacksonville, FL

About

www.thoughtandtheory.com | We All Make Mistakes, Share Yours. Only Human

We create web apps and communities that make a personal impact with users.

Web sites today focus too much on the feature-set race than actually really addressing the user's needs. Too many times you see people compete with each other to produce the shiniest, cutting edge site at the price of quality and usability. We believe in creating simple, well designed projects that do more with less.

We believe in real design and its ability to shape an experience in more than just the aesthetics. We're big fans of the older design sect; the type of people we used to look up to in school and are few and far between these days. They all had the amazing ability to push design beyond just the aesthetic value and into true communication. They did it through concept and simplicity and these are the guiding principles that guide how Thought & Theory approaches each and every thing we touch.

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Boston Trip Coverage 2 days ago

Posted new pics of my recent trip to Boston. Got to meet a lot of interesting people at the Refresh Boston Meetup and took some time to swing by the Apple Store Opening as well. POPSignal was a blast but unfortunately I was walking around too much to snap pics. Great trip...