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All Competition Creative Outsource Studio Sets a New Standard for the Marketing Industry
Pressure, a mid-sized creative studio based in the Greater Toronto Area, has recently announced that it is converting itself into an all competition creative outsourcing facility. Unlike other agencies that only compete with a few select and/or purpose built pieces, Pressure has restructured itself entirely for competition. "Pressure gives marketers and agencies the confidence to outsource it's creative to a studio whose entire goal is to deliver only competition grade work." says CEO and Creative Director Barron Lau. "With the numerous design and creative competition pieces Pressure will be entering in 2007, our partners won't doubt our commitment to their project because of our invested interest in every project that we take on."
The studio is raising the bar with it's competition-level quality standards. Pressure's work flow was designed to integrate judging criteria from creative and design competitions worldwide as part of their QA process with the intent of entering all client work as competition pieces in 2007. "The bottom line is that if it isn't competition quality, it isn't good enough to show the client", remarked Joey Toribio, General Manager.
Pressure, formerly known as DIG (Digital Impressions Group), was founded in 1999 and has since evolved and narrowed it's focus as a result of the changing media landscape. Pressure has become Toronto's first all competition creative outsourcing studio specializing in viral, guerilla, buzz, social and word-of-mouth, marketing initiatives. Their mandate is to provide creative design and execution within all media types including, tactile, on-site, web, and mobile. The 15 person team is home to in house graphic and web design creative teams and is located in Markham, Ontario with a studio that includes a 2400 sq. ft drive in photography/video studio.
Pressure says:
Attention: pressure* is hiring! Open to all creative professionals at any level. Check out our website for more details: http://pressure.org/pressure.php?action=careers
posted Jun 19