NEW YORK, Feb. 14 /PRNewswire/ -- Celebrated filmmaker Michael Bay will be the first celebrity featured in a new advertising campaign for Verizon FiOS TV and FiOS Internet services. Themed "This is FiOS; This is Big," the new campaign -- created for Verizon by McCann Erickson, New York -- showcases the groundbreaking services delivered over Verizon's advanced fiber-optic network straight to customers' homes. "Michael Bay is a larger-than-life figure because he's a powerful game-changer," said John Wimsatt, senior vice president of marketing for Verizon Telecom. "Verizon FiOS is the best and first choice for home entertainment because the power of our fiber-optic network delivers the best picture quality, fastest Internet and most-innovative interactive services. Michael Bay is the perfect choice to help portray the big, powerful experiences that FiOS creates in home entertainment and broadband." Bay -- who is famous for directing cutting-edge, high-octane blockbusters like "Transformers," "Pearl Harbor," "Bad Boys" and "Armageddon" -- stars in an action-packed, 30-second TV spot for Verizon FiOS Internet service that begins airing Sunday (Feb. 17). In the ad, Bay deftly spoofs his own super-charged Hollywood persona as he blows up things throughout a super-contemporary home to show how Verizon "blows away" cable Internet service with upload and download speeds that are up to 25 times faster. While a Verizon technician installs FiOS Internet service in the home, Bay uses a remote detonator to blow up a barbecue grill and swimming pool. He also shows off his pet cat -- a Bengal tiger -- and a 20-foot-tall Transformer to underscore how "awesome" -- a word he continuously repeats -- he finds the Verizon fiber-optic technology.
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Eric Barnett says:
I, on the other hand (marxmith who?)
love this comercial.
Bay is gold. Pure and simple.
posted Mar 24
marxmith says:
Michael Bay is the worst director of all time. Transformers sucked. I will now avoid anything Verizon because I don't want to support Michael Bay's idiocy in any way.http://www.youtube.com/watch?v=J-A4E47V53Q
posted Feb 20
Comment replies (1)
Casey J Porter says:
Yet another goober who spends WAAAAYYYYY to much time online instead of meeting girls
posted Mar 3
Hangnail Productions says:
michael bay is a legend. we need directors like him in the UK
posted Feb 19
Alan in SF says:
Blowing stuff up is, indeed, the sum total of Michael Bay's awesomeness.
posted Feb 18
Matt Radel says:
Holy crap - that was fantastic. Michael Bay just scored a plus 50 in my book.
posted Feb 15
yildizx says:
Fiber Optic Cabling -Technical Support- Information Web Site - -http://fiberoptic-cable.blogspot.com
posted Apr 12