Ad featuring a cameo with Michael Bay. Australia's The Commonwealth Bank's long-awaited branding campaign from Goodby Silverstein & Partners, San Francisco is a case of art imitating life and is based around a sitcom about an Australian bank working with its crazy American advertising agency. Launching on Australia Day on Channel Nine during the Cricket and Channel Seven during the Tennis the mokumentary style campaign kicks off with the 60-second spot, Anthem. Product : Commonwealth Bank Agency : Goodby Silverstein & Partners, San Francisco Creative Director: Rich Silverstein, Steve Simpson Art Director: Feh Tarty, Will Hammond, Hunter Hindman Copywriter: Pat McKay, Chris Beresford-Hill, Rick Condos Agency Producer: Barbro Eddy, Jake Grand Director : Eric Lynne Prod. Co. : Partizan Country : United States of America
