A conference insert made from 100% recycled paper stock and soy-based inks. This was used at the 2007 Museums and the Web conference in San Francisco. The advertisement was promoting Ideum's move to Carbon Neutrality. We thought this might be something people would hang onto after the conference to maybe hang up in their office (Earth-side out) or give to their kids. We intentionally left the Earth side pure of any marking for that reason.