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Shoutbox - 19 comments
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James Currie says:
Anyone interested in sharing tips and ideas for getting the word out on an ecommerce site?
I'm working on an ecommerce site for company that sells contemporary gifts with an asian flair...hi-end photo albums, notebooks, and purses and that kind of stuff. Anyone have any clever ideas on spreading the word. The client has no user base yet. Do you know of any good shopping blogs or ways to get the word out online? I've researched several shopping blog link sites that I hope to get posted on. I've got several ideas worked up for how to spread the word once the site starts selling, but I need a quick way to find the target audience and generate some user traffic. Age-old issue, right? What are your clever thoughts?
posted Apr 18
Comment replies (2)
Motiveight Marketing says:
The best option I've found isn't free....paid search advertising gets a lot of good, qualified leads. It's worth a shot if they have the funds to backup their venture.
posted Apr 29
James Currie says:
Great, I'm researching that option. Thanks. Have you had much experience in pay per click advertising and do you have any specific recommendations?
posted Apr 30
Motiveight Marketing says:
HIRING: Marketing Position. For more information, CLICK HERE.
posted Mar 22
Kyle Chowning says:
Welcome to all of the newbies. Where do you work and what do you do?
posted Mar 21
Comment replies (4)
James Currie says:
I work at a marketing agency in Chicago as an art director. I have a strong marketing mind and a thirst for effective communication, visual or otherwise. On the side, I help small businesses build their identity and presence and have been experimenting with using video on the web to help clients reach their constituents.
posted Mar 23
Andy says:
Hi. I am a partner in a new media marketing firm. All our marketing efforts are designed to be web-cenrtic. I have a background is in video production - thats mostly what I am in charge of. It sounds like James does a lot of the same things we do.
posted Apr 11
Tyler Cougar MellenClark says:
Currently, I'm a marketing/artist development manager at record label in Nashville. Although I'm a longtime audiphile, music marketing is a fairly new thing for me. And, boy oh boy, did I pick an interesting time to join the music business?!
posted Apr 12
David Wenzel says:
I'm a producer/developer for a production company. We work mainly in broadcast , short-films and increasingly, on-line video work. If you take a look at James' job descriptions... He's the type of person I work with. We take his marketing mind and enhance the experience / communication efficacy by increasing the production value with new technologies.
posted Jun 8
Kyle Chowning says:
So I'll be the first. If you're in the business of creating an experience for your customers, you've got to check out the book Raving Fans. It's an absolute must in customer experience.
posted Mar 12
Comment replies (7)
ben delaney says:
One of the best business books ever. Definitely a personal favorite. Invaluable insights galore.
posted Mar 15
James Currie says:
Has anyone read; Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless? Would love to know if it's any good.
posted Mar 15
Kyle Chowning says:
I haven't read that book. I'm just about to finish the STARBUCKS EXPERIENCE. Great book on branding and creating a customer experience. Highly recommended.
posted Mar 16
Bradley Spitzer says:
STARBUCKS EXPERIENCE was good. I need to skim it again for the main points.
I really enjoyed ZAG by Marty Neumeier (how to build brands that are truly different and distinctive) and POP! - STAND OUT IN ANY CROWD (great naming ideas).
Right now I'm reading BLUE OCEAN STRATEGY (how to create new markets by adding new [read: non-industry standard] value for customers) and LOVE IS THE KILLER APP (the new world is run via intangibles - Knowledge, Networks and Compassion).
I'm a knowledge sponge.
posted Mar 23
Andy says:
Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless? ... sounds like a Gitomer book. I listen to him a lot. Very good.
posted Apr 11
James Currie says:
I just finished Raving Fans based on Kyle's recommendation. I liked ita lot. I also read One Minute Manager by the same author afterwards andthought it had some great management techniques that I hope to put intopractice. Next in the queu is Good to Great and the Art of the Start.
posted Apr 24
David Wenzel says:
Hello Gents, Blue Ocean Strategy is a good one. I recommend it. I've got a guilty pleasure read for you all. "The War of Art" by Steven Pressfield. It's not a marketing book per se, but it's phenomenal quick read with great insights into how (and why) we work. So many great nuggets it's worth reading. Trust me.
posted Jun 8
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Motiveight Marketing says:
If you're looking for a sales job, look no further. Motiveight is hiring >>> www.motiveight.com/jobs
posted May 29