Ernie Ball

Established Jan 1967

Coachella, California

About Ernie Ball Inc.

Ernie Ball is an unlikely executive. He regards profit-and-loss statements as necessary distractions, and he never does market surveys to determine whether products on the drawing board would succeed. He has earned his reputation by following his instincts. "If it feels right, I know it will sell." Over the years, that philosophy helped Ernie turn his company into a worldwide success. The company's products can be found in more than 5,000 music stores throughout the USA, and are exported to 68 countries.

His high standards and no-nonsense approach have attracted the world's greatest guitar players to his products. The list of musicians who have made music using Ernie Ball strings, accessories, or instruments includes: Pete Townshend, Jimmy Page, Paul McCartney, George Harrison, Keith Richards and Ron Wood of the Rolling Stones, Glen Frey, Joe Walsh and Don Felder of The Eagles, Jeff Beck, Albert Lee, Eric Clapton, Steve Morse, B.B. King, Steve Lukather, Carlos Santana, Mark Knopfler of Dire Straits, along with members of U2, The Pretenders, AC / DC, and Fleetwood Mac.

The new generation of guitar heroes using Ernie Ball products ensures that the company will play a vital role in the world of music throughout the 90's and into the next century. These players include Metallica, Mike McReady and Stone Gossard of Pearl Jam, Slash of Guns and Roses, Jerry Cantrell of Alice in Chains, Kim Thayil and Chris Cornell of Soundgarden, Kenny Wayne Shepherd, as well as members of Live, Collective Soul, 311, Bush, Nine Inch Nails, No Doubt, Smashing Pumpkins, Matchbox 20, Sugar Ray, Reel Big Fish, Social Distortion, Breaking Benjamin, Gym Class Heroes, The Mars Volta, System of a Down, Silversun Pickups, The Red Jumpsuit Apparatus, Pennywise, Lagwagon, and the Descendents.

In the past 30 years, Custom Gauge, Slinky, and Earthwood guitar strings, Earthwood acoustic basses, Ernie Ball pedals, and Music Man instruments have raised the standards of musicians around the world. All these products share the classic simplicity, solid reliability, elegant function, and fair price that are synonymous with the name Ernie Ball.