fifth leg wines - trivia challenge
Conception, design and development of an interactive trivia challenge for the Fifth Leg Wines brand. Developed in Flash with a PHP/MySQL backend the quiz was run over 12 weeks with a new quiz topic starting each week. Notifications were automatically emailed to a secure database of customers that had signed up for the ride.
Topics were aligned with the date of release. For example, a cricket quiz was released at the beginning of the national cricket season. The campaign was a terrific success. Traffic hits and referral numbers were recorded as statistics and presented to the client to track the results.
Give it a go here.
* While working at Bull Art Media Group
