once upon a time, the face of che was a potent symbol of just how powerful the common man could be. then young zak de la rocha got signed by sony, plastered revolution into the mossy minds of a generation, and before you know it, a hundred thousand rage-filled-anti-capitalist-cuddlecore-sunday league terrorists waged war on starbucks... in a uniform of gap hoodies and nike air. i still wish that gap had capitalised on the marking opportunity afforded it and issued an ad declaring "batons swing"...