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About
Save The World...one client at a time.
Let's face it, saving the world is no easy task! Of course if you've got a pair of fancy red tights, a flowy cape and a tendency to be invincible in crisis situations, saving the world is probably a reasonable request. Unfortunately, in today's ever-changing multimedia world, there are no real superheroes, so where do you go when you are faced with real marketing, branding or creative emergencies? And what are the critical qualities you look for in your modern day superhero? Do you need solid management experience? Are you hoping for an excellent collaborator? Do you need art direction experience or a meticulous editor?
When you want someone to Save The World, I guarantee you aren't looking for fancy jargon and pie charts. You are looking for action. You are looking for a viable, affordable solution that meets your needs. You are looking for results. That's why STW isn't a bunch of fancy suited ex-agency guys who fill your head with big promises, and then foist your account over to one of their junior execs. STW isn't about creating an imaginary brand, or a wishful strategy. STW is about listening to the client and about translating the needs of the client into real world solutions. STW is about getting the job done.
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Twitterific Jul 25
Those who try Twitter often toss it away after a few days, claiming it is trite, or difficult to find people. Here's what I recommend: stay with it. Make a commitment to twitter twice a day for 6 months, and follow anyone who is following you (Of course, only follow rea...